Restaurant– tax –
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FOOD Akita
Sato Yoetsu Honpo, a popular Inaniwa Udon noodle and Inaniwa Chinese noodle manufacturer.
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FOOD Tokushima
WAKA Ristorante, creative Italian cuisine that makes the most of the ingredients
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FOOD Yamanashi
Grapes grown by farmers for farmers. Shimura Grape Research Institute” Connecting “Soil for the Future
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FOOD
Renowned “fugu” restaurant from 1905 – Yamadaya
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FOOD Toyama
Patisserie La Girafe where you can meet real chocolate
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FOOD Ishikawa
Noto Italian and Fermented Food Inn “Flat”
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FOOD Toyama
Delicious dishes reflecting the owner’s passion – Handmade soba, Fukusuke
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FOOD Osaka
Local bakery dedicated to freshly made bread – Boulangerie & Café Sunny Side
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FOOD Ishikawa
CAFÉ DE H, a casual cafe in Kanazawa
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FOOD Nagano
Flavorful handmade Shinshu Soba ”Kajin An”
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FOOD Nagano
Cuisine cooked with Nagano-grown meat and vegetables RESTRO RIN plus huit
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FOOD Ishikawa
Number one sushi in Kanazawa where customers flock from afar ”Komatsu Yasuke, Sushi master, Kazuo Morita”
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NEWFOOD Mie
Matsuzaka Maruyoshi/ Ise store
On the first floor, there is a butcher store where you can take out freshly fried croquettes, minced pork cutlets, and other prepared foods for eating and walking for tourists to Ise, as well as a butcher store where you can take home various cuts of Matsusaka beef. On the second floor is a restaurant where you can enjoy a variety of dishes using Matsuzaka beef, such as steaks, shabu-shabu, and sukiyaki. It is particular that they are dedicated to providing safe, secure, and high quality Matsuzaka beef by integrating the entire process from production, processing, and sales in-house to the restaurant under its direct management. This is a restaurant that can be enjoyed by both children and adults. -
NEWFOOD Mie
French Restaurant “Restaurant Ryu”
The French cuisine uses ingredients from Mie Prefecture and is served in dishes that Chef Ogura himself created. Chef Ogura learned the basics of French cuisine under master chef Masaru Kamikakimoto, and also trained in France. He has won numerous awards, including first prize at the "FFCC French Culinary Competition” in 2000 and being selected as a finalist at the ”Le Taittinger Culinary Awards Competition” in 2009. You can enjoy "treating" packed with blessing of Mie prefecture which you can't get in the capital. -
NEWFOOD Mie
Gelato shop “Shineido”
"Ice-manju" (Ice cream-buns) are a local specialty of Kuwana. "Shineido" is known as a famous ice cream bun store. An iced bun generally refers to iced milk with azuki bean paste. At Shin-eido, condensed milk is placed in a mold, red bean paste is added, frozen, and then removed from the mold to complete the product. Although simple, the deep sweetness of the condensed milk and the azuki beans are a perfect match. In addition to normal ice cream buns, matcha green tea ice milk buns and fruit ice cream are also sold, making it a great place to visit on a hot day. -
NEWFOOD Kyoto
Japanese cuisine “Isshisoden Nakamura”
A world-renowned Japanese restaurant that has been awarded three Michelin stars for six consecutive years. Nakamura's specialty, which has been served for generations since the Bunka-Bunsei period, is "Guji no Sake-Yaki". The carefully selected guji (sea bream) is salted and left to rest overnight, then sprinkled with sake and grilled to a golden brown, making it the ultimate dish that brings out the best of the fish. Motokazu Nakamura, the sixth generation head of the restaurant, has been given the phrase, meaning “Delicious food is created from the heart,” and he approaches his cuisine by talking with the ingredients while valuing boldness and delicacy. We hope you will enjoy the world-renowned taste in a quiet space. -
NEWFOOD Kyoto
Wagashi “Demachi-futaba”
Famous Mame-mochi (bean rice cake) from Demachi Futaba, a long-established shop that has been in business since 1897. Mame-mochi is so popular that people are always waiting in line. Carefully selected ingredients are used, including specially selected large, sweet beans from farmers in Hokkaido and new sticky rice from Shiga Prefecture. In addition, traditional production methods such as double pounding to make a fine dough and not touching the dough too much when forming are also used. Mame-mochi is a round, pure white rice cake with large beans that stand out. When eaten, the gentle sweetness of the rice, the fragrance of the beans, and the refined sweetness of the red bean paste mix together in perfect balance, accented by a salty taste. One bite is so delicious that it will make you smile. -
NEWFOOD Ehime
Poeme Sweets Park
This confectionery theme park was created with the idea of "bringing more smiles to families !". The park consists of four areas: a factory area, a shopping area, a freshly baked goods sales area, and a footbath and experience area, where families can spend a pleasant time together. Visitors cannot leave without trying the sweets park's limited products, such as custard-filled cream puffs, baked Mont Blanc with crispy dough and melt-in-your-mouth fresh Mont Blanc. Surrounded by the sweet aroma, this is a unique and happy experience! -
NEWFOOD Ehime
Sushi “Kuruma-sushi”
This sushi restaurant is located in Ehime, which is blessed with seafood from the Seto Inland Sea to the Pacific Ocean. The restaurant was awarded two stars in the “Michelin Guide Hiroshima/Ehime 2018 Special Edition” and a silver award in the "Tabelog Award 2024. In order to bring out the best flavor of the ingredients, the owner himself performs all the preparation work, such as nerve-tightening and removing blood from the fish. To bring out the best flavor, he meticulously calculates the temperature and time of maturation, and is particular about details. Be sure to try the "omakase course"(Chef's choice) of sushi prepared by Mr. Takahira. -
NEWFOOD Ehime
Wagashi “Kurahachi”
Founded 70 years ago, this Wagashi (Japanese sweets) shop started out as a rice cake shop. The shop uses only the finest ingredients, including azuki beans from Hokkaido, glutinous rice from Saijo, and Uchinuki water from Ishizuchi Mountain, selected as one of the 100 best waters in Japan. The store also has a café where customers can enjoy a variety of products such as rice cakes freshly pounded every morning, or freshly squeezed Japanese chestnut Mont Blanc. Why not stop by for a break during your trip? -
NEWFOOD Nara
French restaurant “La Trace”
"LA TRACE" is a famous French restaurant that has been awarded a star in the Michelin Guide Nara for three consecutive years. The restaurant provides customers with dishes using local Nara ingredients, based on the trajectory of the ingredients and the thoughts of the producers, such as where, who, and with what feelings the ingredients were produced. Chef Sato, who has trained in France, was ranked 456th in the “1000 LA LIST 2016,” a ranking of the world's best restaurants compiled by the French Ministry of Foreign Affairs. You will be charmed by the deep flavors that come from his sincere approach to seasonal ingredients. -
NEWFOOD Nara
Udon “Suzuan”
A famous kama-age udon restaurant loved by locals. They blend domestic wheat from Mie Prefecture and Australian wheat (ASW) to make their homemade noodles . The noodles are cured in a two-stage process under strict temperature control, resulting in noodles with a fluffy texture and firm texture. The freshly boiled white noodles are smooth and chewy, and are a perfect match with the broth. In addition to Sanuki udon noodles, the menu also offers a wide variety of other dishes such as meat udon and tai chiku-ten kitsune udon. Both adults and children will enjoy the menu. -
NEWFOOD Nara
Gateau Des Bois Chocolatier
In 1991, Hayashi became the first Japanese to win the title of “World Champion” at “La Coupe du Monde de la Patisserie,” a world patisserie competition held once every two years in France, the home of confectionery. The store specializes in western-style confectionery. A native of Nara Prefecture, he opened his own store in the prefecture under the creed, "within reach of my own eyes". He is particular about the ingredients and works hard to create sweets that will remain in your heart along with your happy memories. We hope you will visit this famous store, which has been selected five times as one of the "Tabelog Best 100sweets stores in the WEST”. -
NEWFOOD Nara
Bakery cafe “Seizanso”
Based on the concept which states that if one eats healthy foods on a daily basis and maintains one's health, there is no need for special medicine (i.e., no illness), the company uses carefully selected ingredients to make additive-free, safe “natural bread” that is completely hand-made. The company also works to reduce food loss by providing bread to nursing homes and children's cafeterias. -
NEWFOOD Gifu
Wagashi “Seki-Toraya”
Since its establishment, this Wagashi-shop(Japanese traditional sweets store) has pursued quality improvement by focusing on raw materials and production methods. The shop features techniques that make the most of the ingredients, such as red bean paste made from Hokkaido azuki beans and carefully cooked by artisans in a special oven, and gyuhi made from carefully selected glutinous rice flour. Careful attention is also paid to baking conditions to create a fluffy and moist dough. Furthermore, the shop offers more than 200 varieties of wagashi, valuing products that make use of local specialties and products with a sense of the season. While preserving tradition, the company has deepened its ties with the local community and continues to be loved by its customers. -
NEWFOOD Gifu
Yakiniku “Fanbogi”
This is a yakiniku (grilled meat) restaurant that further refines high-quality meat with advanced aging techniques. The aging process increases the amino acid content of the meat, which is the source of its flavor, and also breaks down the fibers, resulting in juicier meat. The restaurant is also listed in the “Michelin Guide Aichi, Gifu, and Mie 2019 Special Edition” in 2019. We hope you will visit to taste the true flavor of the meat. -
NEWFOOD Gifu
Prelude Fukumitsu-store
It is said that Gifu citizens have visited this confectionery specialty store which opened in 1987 at least once . The specialty of this store, which has been talked about for its faithful representation of French pastries, is the "potato pastry”. This cake is composed of fresh cream, white chocolate cream, and potato cream. The exquisitely balanced sweetness of the cake gives you a taste of the ingredients, and it is a must-try item. If you visit Gifu Prefecture, you should definitely come and try it. The cakes are as delicious as those in France. -
NEWFOOD Akita
Bakery “Kame-no-cho”
Kame-no-cho Bakery is a bakery store that offers a variety of products centering on loaves of bread and hard bread. The concept is “bread you want your loved ones to eat,” and each loaf is carefully baked one by one. The famous bread is made with condensed milk, which gives it a gentle sweetness. In addition, baked goods are also sold, making them perfect for souvenirs. Why not stop by for a taste of their warm and delicious bread? -
NEWFOOD Akita
Soba “Inaho”
A restaurant where you can casually enjoy Hinai Jidori chicken and soba noodles. Hinai Jidori chicken, an Akita specialty, is used in abundance in dishes such as oyako-don (chicken and egg bowl) and Hinai Jidori soba (buckwheat noodles). The specialty, Hinai Jidori oyakodon, is a bowl of rice topped with tender Hinai Jidori chicken and a tender egg that is exquisitely intertwined with the sweet and spicy sauce. The Hinai Jidori soba (buckwheat noodle) also has a deep flavor with the delicious taste of Hinai Jidori chicken soaking into the sauce. At night, the restaurant is an izakaya where you can enjoy a la carte dishes of Hinai Jidori chicken, yakitori, and Akita's local sake. If you visit Akita, be sure to visit there. -
NEWFOOD Akita
Western confectionery shop “Okashino-Jiro”
A confectionery specialty store established in 1970. The concept is "the happiness of making customers happy and the happiness of talking to each other". The building is designed to look like a school in order to connect the hearts of customers and artisans through delicious confections. The sweet smell spreads through the store, which offers a variety of products, such as baumkuchen made mellower by adding rice flour and sake, which are unique to Akita, Goshono Rolls made with plenty of honey, and smooth Akita Pudding made with Jersey milk. You will be charmed by the sweets and space where you can feel the warm heart of the owner, who cherishes encounters between people. -
NEWFOOD Akita
Yakitori “Torikou”, Akita
This charcoal-grilled yakitori specialty restaurant has been selected as one of the "Tabelog Best 100 restaurants". Chickens grilled over charcoal are not only plump and tender, but also reach temperatures of up to 800℃, locking in the flavor of the meat. The skewers are coated with Hinai Jidori chicken oil and seared to give them a savory flavor. You can enjoy yakitori in an at-home atmosphere. -
NEWFOOD Akita
Japanese sweets “Sanshodou”
A long-established Japanese confectionary (Wagashi) store established in 1924. The shop features delicious wagashi handmade by craftsmen, starting with the basic ingredient of wagashi, red bean paste. You can enjoy seasonal items such as “Tamagokko,” a buttery rice cake wrapped in a sweet bean paste with a delicate sweetness, red bean-doughnuts, dorayaki, and more. They also make great gifts and souvenirs! -
NEWFOOD Nagano
Japanese Cuisine “Yukimoto”
A Japanese restaurant that makes the most of seasonal ingredients. Skilled artisans share the “skill” and “style” that have been passed down since the establishment of the restaurant, providing customers with a special experience. Chef Hagiwara brings out the best of various Shinshu bounties such as wild vegetables, river fish, and gibier. Chef Hagiwara trained at “Shofukuro” in Shiga, which has produced many famous chefs. The restaurant is decorated with furnishings by local artists and has a beautiful garden where you can spend a luxurious time. -
NEWFOOD Nagano
Patisserie Rond-to
Patisserie Rond-to is a confectionary store that offers sweets made with the highest quality ingredients and finished with delicate techniques. Chef Masaaki Toyoda has trained at the store of leading French pastry chef Katsuhiko Kawata, Michel Belin in southwestern France, and starred restaurants, and aims to create French pastries that even the French would recognize. He has been selected five times as one of the “Tabelog Best 100 sweets shops EAST ” for his uncompromising approach to confectionery making. The shop offers a variety of sweets perfect as gifts for special occasions or as a reward for yourself, so be sure to visit when you are in Obuse. -
NEWFOOD Nagano
Soba “Sekizawa”
A talented soba( buckwheat noodle) restaurant that has been selected six times as one of the “Tabelog Best 100 Soba East”. The soba is grown in the buckwheat fields in Sakae-mura, Shinshu, using 100% plant compost and no pesticides. The soba noodles made from carefully cultivated buckwheat seeds are aromatic, firm, and have a deep flavor unlike any you have ever tasted before. One of the features of this restaurant is that you can enjoy Soba Kaiseki. In addition to the main dish of Soba, Soba is also used in other dishes, all of which are exquisite. It is a must-try when you visit Nagano Prefecture. -
NEWRestaurant Nagano
Italian “Ca’enne”
The Italian restaurant “ca'enne” is located at the foot of Yatsugatake. Chef Usui, who trained in Italy, creates wood-fired dishes of European origin while taking advantage of the natural blessings of the Yatsugatake region. His wood-fired dishes are cooked without losing any moisture, leaving a juicy and savory taste. The cured ham, which is naturally aged using local koji, has a taste that can only come from Mr. Usui, who studied at a cured ham factory in Italy. Enjoy heartwarming dishes in a restaurant with a fireplace. -
NEWFOOD Niigata
Eguchi dango main store
A famous dumpling store that has been in business since 1902. The shop offers a variety of products with deep flavors, including Niigata's famous sasa-dango (bamboo grass dumplings), which are made using not only ingredients but also traditional methods. The main store is located in Miyamoto-cho, Nagaoka City, where you can enjoy the tranquil scenery of the countryside as well as the sweets. -
NEWFOOD Niigata
Sushi “Kyodai sushi”
A famous sushi restaurant that received two stars in the “Michelin Guide Niigata 2020 Special Edition”. With the desire to “express Niigata with all our heart and soul,” 90% of the fish, rice, and seasonings are all from Niigata. The owner, Mr. Honma's strong belief is evident. The sushi is exquisite, with every detail taken care of to enhance the flavor of the ingredients. This is definitely a restaurant where you can enjoy the taste of Niigata. -
NEWFOOD Niigata
Paris pie
Unlike conventional millefeuille, Paris Pie's millefeuille can be eaten with the hands. The millefeuille, which is carefully made to order, is crispy and full of air. The special cream inside has a luxurious aroma and deep flavor, and is a perfect match for the pie crust. Not only simple creams, but also a wide variety of creams such as raspberry, chestnut, and green tea are available. We hope you will try the experience of filling your mouth with millefeuille and drowning in the crunchy, fluffy sweetness. -
NEWAgriculture Niigata
Onigiri “Uonuma Soyu Farm”/ Rice ball
The rice is Uonuma Koshihikari grown on the company's own farm. Uonuma Koshihikari is the most highly regarded brand of rice in the Uonuma area, and with only 0.1% of the rice produced in Japan, it is extremely rare. Onigiri (rice balls) made from such rare and valuable rice are available for as little as 140 yen each. If you visit Niigata, be sure to try the rice balls at “Uonuma Soyu Farm Onigiriya,” which are simple yet full of flavor. -
NEWRestaurant Niigata
Bandai soba
Located in the bus center, this long-established stand-up-soba restaurant has been around since 1973 with the motto “cheap, fast, and good”. One of the popular menu items here is curry. The curry roux is made from a pork bone broth base with onions, carrots, and Niigata pork. The rice that peeks out from under the curry is made from Niigata rice blended for curry, as Niigata is a rice producing region. It is a simple dish, but one that is made with a lot of care. Stop by while waiting for the bus. -
NEWFOOD Niigata
La Boulangerie Richer
A bakery located in Chuo-ku, Niigata City. The owner, Nobuyuki Endo, has been baking bread for over 30 years under the motto of "living honestly. He is particular about using less yeast and natural yeast, and emphasizing the ripening of the dough. Slow ripening brings out the flavor of the dough and ingredients. The result is bread that is crisp and melt-in-your-mouth inside. Many people visit the store every day in search of the bread he makes. -
NEWFOOD Nagasaki
Sasebo/Champon noodle soup “Kouran”
No trip to Nagasaki is complete without a bowl of “champon” and "Sara Udon". Kouran is by far the most popular champon restaurant in the Sasebo area, having been in business for over 40 years. The restaurant features a flavorful bowl of champon made with fresh seafood and vegetables that have been passed down since its establishment. The rich broth and glutinous noodles intertwine perfectly, making for a hearty and satisfying meal. The restaurant is popular among the locals and has many repeat customers. -
NEWFOOD Nagasaki
A western food restaurant “Jidaiya”
Chef Higashijima of Jidaiya is the creator of Sasebo's famous "lemon steak". The lemon steak was born from the idea of slicing the steak into thin slices in the style of sukiyaki, as Japanese people find steaks too hearty. Placed on a griddle and topped with an original shoyu-based sauce, the lemon steak is a masterpiece. The lemon steak is also excellent when served with rice on top of the griddle and tossed with the sauce. This is a must-visit restaurant. -
NEWFOOD Nagasaki
Japanese sweets shop “Matsumoto seika”
A Japanese and Western confectionery specialty store that has been in business since 1962 and has long been loved by locals for its reasonable prices. The store offers a variety of products such as Nagasaki's famous castella, brown sugar buns, shortcakes, and Mont Blanc. They are sure to be appreciated as souvenirs of Nagasaki. -
NEWFOOD Shiga
Jidoriya Onza
Jidoriya Onza is a chicken specialty restaurant where diners can enjoy dishes that maximize the flavor of chickens through an integrated process that starts with the raising of the chickens. The owner, Mr. Kohei Kawanaka, has many years of experience in chicken farming and chicken meat sales, and he uses this experience in everything he does, from chicken farming and poultry processing to food and beverage. He offers the most delicious dishes of chickens raised in the rich land, and his craftsmanship shines through in each dish. The restaurant's open and airy interior, designed by the owner, who is a qualified first-class architect, is also attractive. -
NEWRestaurant Shiga
Meat dish “Fukunaga”
"Meat Cuisine Fukunaga" is a meat restaurant served by the owner, whose family owns Maruki Fukunaga Kisaburo Shoten, a prestigious livestock producer of Oumi beef. Using carefully selected Oumi beef and focusing on cooking methods that bring out the best flavor of the meat, you can enjoy juicy and tender meat dishes. It is a place where you can spend a special moment in a relaxed atmosphere. -
NEWFOOD Shiga
W.Bolero
This confectionery specialty store is reminiscent of a villa in the south of France. The patissier Watanabe has been steadily building up a lineup of sweets based on the sensibility he has gained from seeing, eating, and feeling in France during his annual visits to France. The store has been selected as one of the “Tabelog Best 100 Sweets Shops West” for six years in a row. We hope you will visit this store, which is loved not only by locals but also by sweets lovers who come from far and wide. -
NEWFOOD Shiga
Cafe “TORASARU”
Here at TORASASARU Cafe is a gallery/cafe. The café offers not only drinks, but also a variety of sweets, such as cheesecake that brings out the flavor of cheese and pound cake made with fresh butter. The gallery sells a selection of everyday items that express beauty. The shop consistently emphasizes the value of making customers feel comfortable and creates a very calm space. -
NEWFOOD Shiga
Local cuisine “Yokaro”
Yaki saba somen (grilled mackerel somen noodles) served in a 200-year-old restaurant. The grilled mackerel is stewed in a sweet sauce, and the flavor soaks into the somen noodles, giving them a simple yet profound taste. The interior of the 200-year-old restaurant is so comfortable that you can't help but linger. In addition to grilled mackerel somen, the restaurant also serves Oumi beef and duck dishes, making it a place you will want to visit again and again. -
NEWFOOD Shiga
Yakiniku “Oumi kaneyasu”
Yakiniku Donburi by Oumi Beef Specialty Restaurant. The specialty of this restaurant is that the carcass is disassembled in the store. Only A5 and A4 class female Japanese black cattle are used, which brings out the melt-in-your-mouth flavor. It may be a bit extravagant, but you must try this Oumi beef. -
NEWSTAY Shiga
L’Hotel du Lac
An auberge located on Lake Oku-Biwako. The word “auberge” is still not well known in Japan, but it is written in French and refers to a restaurant with lodging facilities. In other words, it is a lodging facility where the food is the main attraction. Here at “L'Hotel du Lac,” the American chef, who has trained at some of the world's best restaurants, offers exquisite cuisine that expresses the “wind and land” unique to this region. There are only 15 guest rooms. All rooms overlook Lake Biwa, creating an extraordinary space where you can immerse yourself in nature. Experience something never seen before here at L'Hotel du Lac. -
NEWFOOD Fukui
Bakery “Boulangerie poire”
This bakery has an elegant atmosphere that makes you feel as if you are in Europe. Not only is there a wide variety of breads, but there is also an eat-in space inside the store, and the store is open from 7:00 a.m., making it very user-friendly, which is a plus. How about taking a morning stroll with a loaf of bread in hand for an elegant moment? -
NEWFOOD Fukui
Kutsukiya
A mackerel specialty restaurant that has been in business for over 260 years. This route is called “Saba Kaido” (mackerel road) because mackerel was brought from Wakasa to Kyoto during the Asuka and Nara periods. Kutsukiya is located on the east side of the Izumi-cho shopping street, the starting point of this route. The simple yet deeply flavored food can be enjoyed in a relaxed atmosphere. If you visit Fukui Prefecture, be sure to stop by. -
NEWFOOD Yamaguchi
Petit lab Bakery
Is there a bakery store with such warmth? The concept of Petit Lab Bakery is to "value the ingredients, and take care of the process. The concept of Petit Lab Bakery is to "value the ingredients and take care of the process. Petit Lab's bread is made with the hope that it will make customers feel relaxed when they put it in their mouths. The store is located on the first floor of a building that was once a post office and a kimono store, giving the store a relaxed atmosphere with a sense of history. The shop offers a wide variety of breads such as campagne, bread, melon bread, and side dish breads. Try the bread made with the utmost care and sincerity. -
NEWFOOD Yamaguchi
Chez kawamoto
This is a locally-loved confectionery in Yanai, Patissier Kawamoto's hometown. The sweets are made with ingredients that have been in the area for a long time, and with gratitude to the people of the area. After their father's confectionery, “Tokyo-do,” closed, the Kawamoto brothers followed their father's footsteps, admired him, and trained in other prefectures before returning to Yanaii. The brothers serve as patissier and chief patissier at Chez Kawamoto, and we hope you will try their confections. -
NEWFOOD Yamaguchi
Croissant to Akagumi
This famous croissant store offers a wide variety of croissants, including not only plain croissants, but also croissants with sausage, mini-sized croissants, chocolate croissants, and croissants with fresh cream and mascarpone. Another popular item is the “Croissant aux amandes,” a croissant baked with almond slices on top. The store is marked by red walls because the manager prefers the color red, and once you step into the store, you will be surrounded by a sweet aroma and enjoy the croissant that is just right for you. -
NEWFOOD Yamagata
Bakery “Getapane” Omachi store
A popular bakery that inevitably sells out. The appeal of this bakery is its wide selection of breads, including croissants, breads, danishes and side dish breads. The seasonally changing menu, which incorporates seasonal ingredients, is one of the pleasures of visiting. The most popular item is the coronet with cream. Crispy on the outside and creamy on the inside, they are delicious and easy to crunch. Drinks are also offered, so be sure to stop by and enjoy its charm. -
NEWFOOD Yamagata
Soba “Takefuku”
Takefuku is a famous handmade buckwheat noodle restaurant that has been twice selected as one of the “Tabelog Best 100 Soba East”. The owner of Takefuku has experience from training at “Kanda Matsuya” and “Nerima Tanakaya” in Tokyo, which has been in business for 129 years. His specialties are thin handmade buckwheat noodles and seasonal “kawari soba”. The buckwheat noodles are handmade every day at the restaurant and have a firm texture, making them a perfect match with the special men-tsuyu sauce. -
NEWFOOD Yamagata
Taiyaki Wakaba
The company motto is “May there always be anko (red bean paste) on the tail of taiyaki,” which was given to us by theater critic Tsuruo Ando. Using homemade anko (red bean paste) and dough, the taiyaki are carefully baked one by one, making them crispy and savory on the outside and moist and sweet on the inside. Of course, as stated in the company motto, the taiyaki are stuffed with anko (red bean paste). In addition to taiyaki, the shop also offers seasonal products such as mitarashi dumplings, an-dango dumplings, and shaved ice, and has long been a favorite of the locals. -
NEWFOOD Yamagata
Fruits coordinate “Aomoriya”
Fruit Coordinate "Aomoriya" is more than just a fruit store. The president of Aomoriya himself carefully selects fruits by visiting the producing areas and offers the best seasonal fruits, which are characterized by their high quality. Aomoriya also makes tarts, panna cotta, fruit sandwiches, and jellies using these fruits. These products can be enjoyed at the café. -
NEWFOOD Yamagata
RESTAURANT PAS MAL
This famous French restaurant was selected as one of the “Tabelog Best 100” in 2023. Chef Murayama's approach is to use only local ingredients and to combine local culinary culture with innovation. He actively collaborates with chefs from other restaurants, inspiring each other to create new dishes. His highly original cuisine has won him international acclaim. -
NEWFOOD Aichi
Bakery “SURIPU”
A bakery store that focuses on homemade yeast and wheat. The store is famous for its bakery with a long line of customers waiting in line outside the store every day. It has been selected five times as one of the “Tabelog Best 100 Bread Shops East”. The shop offers a wide variety of breads, mainly French-style breads, freshly baked croissants, baguettes, etc. The breads are carefully made with the best ingredients. The bread is made with the finest ingredients and carefully crafted to be crispy on the outside and soft and fluffy on the inside. It is a place where you can enjoy delicious bread in a warm atmosphere loved by the locals. -
NEWFOOD Aichi
Italian “Settanta”
The concept is "Italian cuisine from Nagoya that Japan and the world can be proud of. Chef Mizuguchi, who studied under Hiromi Yamada at "Ristorante Hiro" in Minami-Aoyama, Tokyo, and sommelier Naruse, who has studied internationally, create Italian cuisine here in Nagoya. They offer the best Italian cuisine by focusing only on the essentials of food and service. You will be enchanted by the harmony of their cuisine. -
NEWFOOD Tottori
Yonezawa-taiyaki
The store features taiyakis that are carefully baked one by one in a metal mold. The crispy thin white crust filled with moderately sweet red bean paste is very popular. The simplicity of the taiyaki is what makes each one stand out for its carefully baked attention to detail and deliciousness. This is a place where both locals and tourists can enjoy the nostalgic taste of the past. -
NEWFOOD Tottori
Bakery “Kosajiichi”
The basic ingredients for the bread made at "Yeast Bread Kosajiichi" are flour + yeast + salt. Among these ingredients, we are particularly particular about the yeast. The yeast is handmade from scratch from raisins, rye, rice, and other fruits and vegetables. The combination of the flavor produced by natural fermentation and the creator's attachment to the yeast that results from the long time spent on the yeast is what makes this yeast so special. Of course, other ingredients are also carefully selected, with Daisen wheat and Mongolian salt used to produce bread with a unique taste. -
NEWFOOD Tottori
Higashiyama Market BREAD & DELI
A bakery and deli store filled with Tottori Prefecture. Products include bread made from Daisen wheat, side dishes using locally grown vegetables, and sweets made from “Hoshiaoramai,” Tottori Prefecture's brand of rice. There is also a deli using Tottori Prefecture vegetables, which is sure to please the ladies! The store is like a general store with locally grown vegetables, seasonings, coffee bags, and more. We hope you will visit Higashiyama Market, where you can enjoy “Tottori” with both your eyes and your mouth. -
NEWFOOD Oita
Karaage Taikou
Everyone loves karaage. Taikoh won the highest gold medal in the western Japan soy sauce sauce category at the “15th Karaage Grand Prix,” a contest to determine the best karaage, and has been a famous restaurant since its establishment in 1988! Taikoh's fried chicken is characterized by its “well-balanced” taste. The karaage, which is deep-fried to a crisp at a high temperature to lock in the flavor, is juicy and plump. Starting with fried gizzards, which have a unique and addictive texture, we offer a wide variety of side dishes, snacks, and nibbles.... We have a variety of items suitable for any occasion. -
NEWFOOD Oita
Yakiniku “Itou”
"We bring out the best in carefully selected meats". This is Itou's yakiniku. The restaurant is known for its style of grilling fresh meat over charcoal, which gives it a juicy and flavorful taste. The restaurant's interior is a homey, yet secluded space, ideal for a meal with family or friends. We hope you will experience the “delicious” taste of the owner, Kihara, who has trained at various yakiniku restaurants and has been pursuing ‘yakiniku’ for years." -
NEWFOOD Yamanashi
Boulangerie PainPepin
Chef Kazuhito Takano and his wife Mai, who is also a bread coordinator, run this store that is overflowing with their passion for bread. Using carefully selected high-quality ingredients such as domestic wheat and millet sugar, the breads are baked with a lot of time and care, giving them a gentle taste. The croissant, a popular item, fills the mouth with the aroma of butter and has a crispy texture that many people become addicted to. The shop also offers a wide range of other items, from classic French breads such as baguettes to Danish breads made with seasonal fruits and creative sandwiches. The store's warm and inviting atmosphere creates a relaxing atmosphere. -
NEWFOOD Yamanashi
La Cueillette
Surrounded by vineyards, an extraordinary experience. This is an authentic French restaurant where you can enjoy an extraordinary French experience in Japan. La Cueillette“ means ”the harvest of fruits," or the blessings of nature born from the earth, sun, and water, and the restaurant uses not only fruits harvested in Hosaka, but also fresh vegetables and mushrooms from Yatsugatake, carefully selected meats, and a variety of other high quality ingredients. Chef Yamada uses a wide variety of high quality ingredients. Chef Yamada, who has trained at a starred restaurant in Paris, France, offers authentic French cuisine while making the most of Japanese ingredients. He values the excitement that lies beyond “delicious” and delivers cuisine that is personalized to each and every customer. -
NEWFOOD Yamanashi
Ristorante koen
An Italian restaurant where a sister and brother with different backgrounds come together in Yamanashi to pursue “deliciousness” by making the most of local ingredients. The concept is to "simply pursue ‘deliciousness’ and provide enjoyment of food". The restaurant uses fresh, local ingredients and offers dishes that are carefully selected for their flavor. The restaurant has a large pizza oven, allowing diners to enjoy their meals in a sophisticated space. We hope you will experience the harmony of the brothers' cuisine. -
NEWFOOD Okayama
Kuikiri-Ryori “Happou”
The restaurant offers dishes with sincere attention to each and every customer, paying attention to every detail. The owner personally goes to acquire ingredients and devises ways to cut them to bring out the best flavors of the ingredients. In addition, the tableware used is carefully selected with the customers in mind, with a focus on antiques, Bizen ware, and Kutani ware. This is a restaurant where you can spend a special moment while enjoying a leisurely meal in a relaxed atmosphere, and where you can enjoy to your heart's content dishes made with abundant local ingredients. -
NEWFOOD Okayama
Boulangerie Doumae
This popular bakery, ranked No. 1 in Okayama Prefecture, was started by the mother of the owner, Chef Doumae. The store is characterized by its use of only domestic wheat and its emphasis on local ingredients. This allows the bakery to offer flavorful and safe breads. In particular, the simple yet deeply flavored bagels are highly reputed for their freshly baked aroma and texture. At this bakery, which is loved by the locals and has been supported by them for many years, you can enjoy the gentle flavor of bread that has been handed down from parent to child. -
NEWFOOD Okayama
TAVERNA
Opened in 1991, this long-established restaurant offers authentic Italian cuisine in a casual atmosphere. The restaurant features dishes made with fresh, local ingredients, and is particularly popular for its pasta and pizza. In addition, customers can enjoy a relaxing time with an extensive wine menu and Italian snacks. The restaurant's warm design makes it the perfect place for a meal with friends and family. This restaurant is recommended for those who want to casually enjoy Italian cuisine that makes the most of Okayama's ingredients. -
NEWFOOD Okayama
Chinese restaurant “Hasunomi”
This popular Chinese restaurant in Okayama offers authentic Chinese cuisine using high-quality ingredients. In the hands of Chef Kato, who trained for 15 years at the famous Chinese restaurant “Azabu Nagae,” Japanese ingredients from his hometown Okayama are transformed into authentic Chinese cuisine while retaining their best qualities. A variety of pairings, including wine and sake, are available, allowing diners to enjoy the compatibility of food and beverages. You can enjoy a special moment together with our special Chinese cuisine. -
NEWFOOD Okayama
Pizzeria La Cenetta
The name “Cenetta” means “unpretentious dinner” in the restaurant name, and you can enjoy sophisticated pizza prepared by a chef trained in Italy in a casual atmosphere. The chef has won awards at world competitions in Milan, the capital of fashion. Pizzas baked in a wood-fired oven are crispy on the outside and chewy on the inside, and are made with a perfect combination of fresh ingredients such as tomato sauce, mozzarella cheese, and basil. The restaurant is well known for its simple yet delicious pizzas that make the most of the flavors of the ingredients, and is a favorite among the locals. -
NEWFOOD Fukuoka
Patisserie “Jacques”
"Jacques" is a restaurant filled with the specialties of patissier Otsuka, who trained in the Alsace region, the easternmost region of France, bordering Germany and Switzerland. Otsuka, who had aspired to become a French chef, was inspired to become a pastry chef when he came across a dessert called "Hachette Desserts". After training in France, he joined the “Relais Desserts,” an international association for pastry chefs, of which there were only four Japanese at the time. Why not visit the patisseries to taste the French pastries he has created? -
NEWFOOD Fukuoka
Kama-age Udon “Maki no Udon”
"Kama-age Maki no Udon" has been in business for 50 years and has 18 famous restaurants mainly in Fukuoka and Saga prefectures. Maki no Udon is characterized by the perfect combination of a light, thick broth and handmade, glutinous udon noodles that absorb the broth well. Not only can you choose your favorite noodle hardness, but toppings such as firm fish paste, tempura, and meat are added for a simple but deep flavor. This famous Fukuoka restaurant has been loved by locals for many years. -
NEWFOOD Kyoto
Yakitori “Torikami Garden City”
This is a famous restaurant where you can enjoy high quality yakitori prepared by the owner, who trained at a Michelin star restaurant. The yakitori is grilled using fresh chicken and special charcoal, and the taste is unimaginably delicious. The interior of the restaurant has a relaxed and sophisticated atmosphere. In addition to yakitori, the restaurant offers a wide variety of dishes using chicken and a la carte dishes, all of which are full of flavor. In particular, the juicy and savory yakitori is so delicious that once you try it, you will become addicted to it, and is loved by many people. -
NEWFOOD Fukuoka
Cafe “Sailer”
This Australian pastry and bread store was established in Australia in 1913 and arrived in Japan in 1994. Its French bread, baguettes, and breads are well-reputed, and all breads are characterized by their fluffy texture and deep flavor. The store also has a café, where customers can eat all the bread, sandwiches, cakes, and baked goods they purchase in the store. The interior of the store is made with materials imported from Australia, and the warmth of the wood makes customers feel as if they are in Australia. -
NEWFOOD Kyoto
Bakery “Fiveran”
A popular bakery in Kyoto. They are particular about using domestic wheat, and all bread is kneaded in the store. Many ingredients are also homemade, providing handmade bread. In particular, their French breads, baguettes, and croissants are characterized by their simple yet deeply flavored breads. The store offers a variety of breads that change daily and are loved by locals and tourists alike. It is a store worth visiting for its particular breads. -
NEWFOOD Kyoto
Bakery “Kurs”
It is not unusual for the store to sell out long before closing time. This popular bakery offers a wide selection of delicious bread made from the finest ingredients. The store offers French bread, baguettes, Japanese-style bread, seasonal original breads, and more, all carefully baked one by one. In particular, the simple yet deeply flavored breads are loved by the locals and are recommended for tourists. -
NEWFOOD Okinawa
Timeless Chocolate
Okinawa Timeless Chocolate is a premium chocolate that makes the most of Okinawan ingredients. Cacao beans are roasted in-house and combined with a variety of sugarcane to create a chocolate that is uniquely Okinawan. When you put it in your mouth, you can feel the rich yet mild sweetness of Okinawa's natural bounty. You can enjoy the rich food culture of Okinawa through chocolate. It is also available online, so be sure to check it out. -
NEWFOOD Okinawa
Okinawa Soba “Hamaya”
Okinawa soba is a representative of Okinawan cuisine. "Hamaya" is a famous restaurant located in Chatan-cho, Nakagami County, Okinawa Prefecture. The noodles have a sticky texture, and the soup has a light flavor with bonito broth. The toppings of meat and vegetables are also fresh, giving you an authentic taste of Okinawa. This is a place where not only tourists but also locals can enjoy a meal in an at-home atmosphere. If you want to fully enjoy the taste of Okinawa, this is the place to go. -
NEWFOOD Okinawa
Wine Bistro “Kato Shokudo”
Kato Shokudo, located in Ginowan City, Okinawa, is a hard-to-reserve wine bistro where you can enjoy creative French-based cuisine. The restaurant, tucked away in a residential area, offers dishes that make the most of fresh Okinawan ingredients, and each dish is carefully prepared. The charm of this restaurant is that you can slowly enjoy luxurious meals and drinks for adults in an at-home atmosphere. Recommended as a place to enjoy the taste of Okinawa and fine sake for a special occasion dinner or as a reward for a trip. -
NEWFOOD Okinawa
Bakery SUIEN
A store where you can enjoy heartwarming and delicious bread and soup. The breads at Bakery SUIEN, run by a husband and wife team, are carefully made with Okinawan ingredients, starting with yeast grown from pesticide-free brown rice, brown sweet potatoes, brown sugar, and wheat flour, and filling the mouth with a gentle flavor. The interior of the store, which was renovated from a 100-year-old old house, has an atmosphere that looks like something out of a fairy tale. There is also a café inside, where you can enjoy soup and sandwiches. -
NEWFOOD Okinawa
Izakaya “Hokuzan Shokudo”
"Hokuzan Shokudo" is a tavern that recreates the nostalgic atmosphere of the Showa period. Once you step inside, the posters on the walls, old radios, and wooden furniture create a heartwarming Showa-era atmosphere that will make you feel as if you have stepped back in time. The menu features a wide selection of traditional home-style Japanese dishes and alcoholic beverages, including beer, sake, and shochu, which are sure to bring back fond memories and be enjoyed by all. -
NEWFOOD Okinawa
Pain de Kaito
If you want to get delicious bread at a reasonable price, this is the “Pain de Kaito Nago”. The store's concept is "bread you can eat every day. By maximizing the fresh ingredients purchased from the local market, they offer bread with a deep flavor at a reasonable price. The store has a workshop attached to it, where breads are carefully made one by one. Not only is it loved by locals, but it is also a great spot for tourists. -
NEWRestaurant Okinawa
LIQUID THE STORE
LIQUID THE STORE, located in Naha, Okinawa, is a special craft drink store for adults. This is not just a craft drink store, but also offers a variety of drinks, natural wines, and original drink products carefully crafted using Okinawa's unique bounty. There is also an eating area where you can stand and drink, making it suitable for a wide range of uses. It is the perfect place to stop by during your trip, and a drink enjoyed in a relaxed atmosphere is exceptional. It is a spot where you can experience a special time in Okinawa. -
NEWFOOD Okinawa
PASTAIONE OKINAWA
Would you like to spend a special time at the hidden Italian gem in Okinawa, "PASTAIONE OKINAWA"? Located in Kume, Naha City, this restaurant specializes in authentic Italian cuisine made with hand-crafted pasta and carefully selected fresh local ingredients from Okinawa. Chef Tamaki, who trained in Italy for eight years, has mastered the art of hand-made pasta, which is the pride of the restaurant. The interior features a refined atmosphere, with the ceiling adorned with red corrugated panels reminiscent of Okinawan traditional "akagawara" tiles. The staff, who have roots in Okinawa, are experienced and friendly, creating a warm and welcoming environment. You can be sure to enjoy the perfect fusion of authentic Italian cuisine and Okinawan ingredients, all in an inviting, homey atmosphere. -
NEWFOOD Okinawa
COFFEE potohoto
"Coffee Potohoto" is a café that offers a small dose of happiness and healing through a warm cup of coffee. Using carefully selected coffee beans, each cup is brewed with care using the hand-drip method. The interior, with its calming atmosphere and the warmth of wood, provides a peaceful environment where you can relax and enjoy your time. Surrounded by the aroma of freshly brewed coffee, it's the perfect space for reading, chatting with friends, or taking a refreshing break during work.