Giving into customer demand
Hinode Seimenjo is an ”udon” maker. Their main businesses are ”udon” production and wholesale. They start to make ”udon” at four in the morning, boil the ”udon” and deliver it to their clients. One day, however, they started to serve ”udon” to general customers. And now, it is so popular that customers make long lines to get in.
Only open for an hour around noon
Initially, they put ”udon” in a bowl and allowed customers to use a sachet of ”dashi” that they sold in their shop. One day, one of their customers brought shredded long onions and ginger, sharing them with other guests. It made them realize they needed to prepare the necessary condiments as an ”udon” shop, so they started to offer condiments.
- Hinode Seimenjo Limited
- 1-8-5 Fujimi-cho, Sakaide-shi, Kagawa
- URL http://www.hinode.net/