Enjoying ”Fukuton” at Tonton-Hiroba
Although not many people know about the pork brand called ”Fukuton” from Hayashi Farm, which is located near Mt. Akagi, it is gaining popularity for its great taste. The fat contained in this pork seems to melt in your mouth, leaving a clean after taste.
The fram opened a restaurant called ”Tonton Hiroba” to try to spread the word about this delicious pork. When Nakata and the staff visited the restaurant, they were served fried pork cutlet, shabu-shabu, and many other pork dishes. Nakata started with the fried cutlet. He said it was very delicious and invited his staff to try some as well as he moved on to the next dish.
Besides these dishes, processed foods such as sausages and hams are available. Their prosciutto received the Monde Selection gold-prize, and their hams and sausages have been awarded many prizes in meat contests around the world, including a contest in Germany. These awards certainly endorse the good taste of the pork.
Learning and experiencing about food
The restaurant not only cares about the quality of their pork. They also care about the vegetables they serve. They either grow the vegetables themselves, or purchase them from contracted farmers. Their policy is to serve food that is safe and healthy, so they disclose the origin of their ingredients.
At ”Tonton Hiroba,” they have experiential programs where participants can experience harvesting crops, learn about foods, or see and touch small pigs. They want visitors to not only enjoy eating, but also enjoy the total experience. These activities will be certainly effective in expanding brand awareness for ”Fukuton”.
