Customers line up for Sugiyama’s ”Fresh fruit jelly”
At first glance, it looks like a ”local fruit shop”.
However, at certain time of the day, a long line forms in front of the store.
People are waiting for the ”fresh fruit jelly” made by fruit artist, Kiyomi Sugiyama.
Some people line up 3 hours before the jellies are ready, Sugiyama told us.
Sugiyama started making fresh fruit jelly in 2005.
When Nakata asked ”Why did you think about making them?”, he immediately answered, ”Because I wanted people to eat more fruit.”
When Sugiyama discovered the low fruit consumption in Shizuoka prefecture, he developed a strong desire for more people to discover the great taste of fruit. ”
”I want many people to enjoy fruits…”
“The most attractive feature of the fresh fruit jelly is the appearance. There are colorful pieces of fruit floating in shiny, transparent jelly. It is so beautiful that it’s almost a shame to eat it.
The fruit inside the jelly is very fresh, so when you eat it, the concentrated sweetness of raw fruit spreads in your mouth. The jelly’s softness adds to the refreshing taste after a meal.
Fresh fruit jelly was introduced on television and in magazines, and the number of fans grew all over the nation.
The creator, Sugiyama is bewildered by this, but in the end, he said ”I exist because of those who produce the fruit. I just sell the fruit.”
No matter how many products he sells or how famous he becomes, his determination ”to have more people eat fruit” will not change.
