The direct sales vegetable shop ”Matchan” located along highway 263 has contracts with local producers in Misemura and Fujicho, and has successfully recorded more than 700 million yen in sales. Even on weekdays, customers line up, and the store is so popular that it has 300,000 visitors per year from Saga prefecture and other areas.
The founder, ”Matchan” is very energetic. She has contracts with local farmers and is insistent on providing fresh and delicious vegetables. She goes back and forth between this store and ”Ocean Kartland” which opened 2 years ago, working busily in both stores without rest. ”Matchan” is very successful now, but for a few years after opening, there were hardly any sales, with a lot of challenges. That made her love vegetables even more, and strict about which items to sell. That must be the secret behind providing delicious vegetables which customers want.
By the way, at ”Matchan”, non-vegetable items such as okowa (steamed glutinous rice with vegetables and meat), mochi, buckwheat noodle, oden, or zaru tofu, known as their specialty, are very popular. Nakata recommends roasted soy flour bread, so if you have a chance to visit here, please try it.
