So that good “sake” can accompany daily mealsYou often see banners in a restaurant that say “Dewazakura” and you instantly know it’s “sake” even if you don’t know very much about “sake” in general. Perhaps it is one of the most famous regional “sake” brands. We visited the company that makes Dewazakura “sake”, Dewazakura Sake Brewery Co, Ltd. in Tendo, Yamagata. The brewery was founded in 1892. It’s an old brewery with a 120-year history. The policy of Dewazakura is to serve good sake to the standard consumer. They don’t seek the subtle difference in taste only a professional can distinguish, but aim to produce good “sake” that the general public can appreciate. |
No effort spared for good “sake”We interviewed Masumi Nakano, President. While we were looking around the brewery, he told us that “The rice in the rice refinery reflects the brewery’s stance”. He told us “70% of our cost is spent on rice.” It doesn’t just mean that the net cost of the rice is 70% of the product, it also means that the careful handling of the rice has a direct effect on the product. |
“Daiginjo sake” is not everythingWhat lies beneath their policy of “sparing no effort for brewing sake” is the trust they place on people. Of course they mechanize a lot of things, but if it’s something either machines or people are able to do, Nakano’s choice is to let people do the job. |
ACCESS
- Dewazakura Sake Brewery Co., Ltd.
- 1-4-6 HitoichimachiTendo, Yamagata-Prefecture
- URL http://www.dewazakura.co.jp/