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FOOD
Yamanashi
Growing confectionery business created by a “Japanese-style franchise” “Chateraise HD Co.
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CRAFT
Tochigi
Ken Matsuzaki, a potter whose curiosity and insatiable inquisitiveness create a varied style / Haga-gun, Tochigi Prefecture
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CRAFT
Toyama
The sparkle that is unique to you, which you have pursued and finally reached. Glass artist Yukako Kojima / Toyama City, Toyama Prefecture
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FOOD
Fukui
Return to the origins and update. “Nomura Soy Sauce” pursues a new soy sauce that meets the needs of the modern age.
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FOOD
Shiga
A summer tradition of Lake Biwa: Ayu no mise Kimura, a restaurant that conveys the deliciousness of Shiga’s ayu/Hikone City, Shiga Prefecture
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FOOD
Yamagata
Mogami Maitake” cultivates mushrooms with excellent taste and texture using advanced technology / Salmon River Village, Yamagata Prefecture.
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SAKE &
Akita
Fukurokuju Brewery, a sake brewed by people and rice, has been in business for 333 years.
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FOOD
Nagano
“Yukiwari Cabbage” growing 1.5 meters under snow “Iori Agricultural Production Cooperative”
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CRAFT
Gifu
Pottery Artist Masanobu Ando Evokes the Original Japanese Sense of Beauty
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CRAFT
Fukui
Easily used every day, Echizen lacquerware transforms scratches into a source of enjoyment. Atsuo Yamagishi, Urushi Kobo Kinshu, Sabae City, Fukui Prefecture
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FOOD
Aichi
Supporting the dying Kishimen culture with a new type of business. Takahiro Horie of Teuchi Udon Takasago / Nagoya City, Aichi Prefecture
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STAY
Mie
Enjoy the beauty of Kenkōjima at the Shima Kankō Hotel, where you can enjoy a stay that is as unique as the people who stay there/Shima City, Mie Prefecture