Making high-quality ”Yoake Mae” sake
Tatsuno town, where Ono Brewing company is located, is known for severe cold in winter. However, that is an ideal environment for ”sake” brewing. Many products of Ono Brewing have won Gold Prize in National ”Sake” Evaluation Contest. In addition to that, their ”sake” always ranks high in ”Jizake (local brew)” Lovers’ Ranking. In short, ”sake” made by Ono Brewing, still keeping the tradition of Nanbu-Toji ”sake”-making, is not only high in quality but is also loved and selected by many people.
One of the most popular label is ”Yoake Mae (Before Dawn)”. It was named after a famous novel of the same name by Toson Shimazaki. Toson’s eldest son, Kusuo Shimazaki, gave the name to the senior adviser of the brewery of that time.
When the name was given, they were told, ”As long as you are using this name, do not forget the spirit of pursuing for the true ”sake”.”
They still keep their promise. As the proof, the refined taste of ”Yoake Mae” is still loved and supported by many people.
