Aichi– tax –
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FOOD AichiThe insatiable challenge to stop the trend away from Japanese tea. Mr. Hirotoshi Okamoto, the fourth generation owner of Suimeien Okamoto Tea Manufacturing Co.
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FOOD AichiSupporting the dying Kishimen culture with a new type of business. Takahiro Horie of Teuchi Udon Takasago / Nagoya City, Aichi Prefecture
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SAKE & AichiBrewing sake with locally produced rice. Yamazaki Limited Partnership, the brewer of “Sonno”.
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FOOD AichiMarui-Shouten, the creator of “fresh-cooked shirasu” that locks in the flavor of shirasu.
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FOOD AichiThe first Nagoya souvenir. Aoyagi Uiro: “To be loved more,” a new challenge for the fifth eldest son.
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FOOD AichiThe taste of an Aichi-born ryotei (Japanese-style restaurant). Shichifuku Brewery, which popularized white dashi to home cooking.
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CRAFT AichiCeramic artist Masato Yamaguchi opens up a new world through a fusion of tradition and individuality.
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FOOD AichiThe Challenge of Kakutani Bunjiro Shoten, a Long-established Mikawa Mirin Producer
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SAKE & AichiWhy Maruishi Brewery, a long-established sake brewer, created a new sake brand “Nito”
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FOOD Aichi“Hekien Tea Junpei” pursues good tea and handles everything from tea cultivation to sales.
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FOOD AichiMoriguchi-zuke, a pickle made from the world’s longest daikon radish, from Yamatoya Moriguchi-zuke Sohonke
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FOOD AichiVisit the origin of “Japan’s No.1 Matcha”. Hiroki Inagaki, Yamafuji Tea Manufacturing Co.


