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FOOD FukuiTradition is a constant source of innovation: “Tobaya Vinegar Store” has been preserving vinegar for more than 300 years.
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FOOD AichiMarui-Shouten, the creator of “fresh-cooked shirasu” that locks in the flavor of shirasu.
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FOOD AichiThe first Nagoya souvenir. Aoyagi Uiro: “To be loved more,” a new challenge for the fifth eldest son.
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CRAFT GifuKose Cormorant Cormorant Master of the Imperial Household Agency’s ceremonial cormorant business, which has been handed down since the Muromachi period (1333-1573) – Yoichiro Adachi
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FOOD OitaOita’s Sekiaji horse mackerel and Seki mackerel “Oita Prefecture Fishery Cooperative Association”, Saganoseki Branch
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CRAFT Yamanashi“COMAKI GLASS” – Glass making that “never relaxes” and “makes your heart sway
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SAKE & OsakaSuntory Yamazaki Distillery, the birthplace of Japanese whiskey
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CRAFT OsakaKazumasa Fujisaki of “Tsuchi Koubou” pursues beauty for use
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SAKE & YamanashiMie Ikeno embodies the traditional French manufacturing method in Japan: “Domaine Mie Ikeno”
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FOOD TottoriWhen it comes to raising cows and squeezing milk, we are second to none. Aiming to be known as “Kishida Farm” when it comes to milk.
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CRAFT OsakaMorimoto Cutlery Works, a traditional “single-edged Sakai cutlery” created in Japan
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TRAVEL HiroshimaShinsho-ji Temple, a new famous temple to be handed down to the future


