The mohair that was considered impossible to produceIn 2009, the inauguration ceremony of President Obama took place as the world watched the first black president take office. First Lady Michelle Obama standing next to him, had on a Nina Ricci mohair cardigan. Little known to the world at the time, the thread for the garment was made in Yamagata, Japan. |
Materials are the foundation of fashionSato Seni was founded in 1932 as a spinning company. Sato’s grandfather industrialized it, and his father’s generation started the knitting business. However in reality, cheaper imported products from China gradually ate into the market as time passed, and he felt compelled to produce unique products not available on the market. |
Manufacturing starts on the sceneHe exhibited his thread at an Italian thread exhibition, which was merely a dream at first. His first attempt garnered a disappointing response. But then, he was approached by a surprising brand, the famous Nina Ricci. After that, other top brands approached him, stating that they wanted Sato Seni threads, and it soon became a thread that was accepted throughout the world. |
ACCESS
- Sato Seni Co., Ltd.
- 1-19-1 Motomachi, Sagae, Yamagata Prefecture
- URL http://www.satoseni.com/