Ehime– tax –
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FOOD Ehime
10 Factory
This mikan( Japanese orange) juice specialty store was born in Ehime Prefecture, which boasts the second largest harvest of unshu mandarin oranges in Japan, and the largest overall citrus harvest in Japan. With a desire to boost the popularity of Ehime's mikan farmers, the company directly connects with mikan growers to develop processed products that make the most of the deliciousness of Ehime's mikans. The shop offers a variety of products such as mandarin juices, jams, and jellies, which can be bought as souvenirs. -
TRAVEL Ehime
Yuge shrine
This historic shrine in Takayama City, Gifu Prefecture, has long been worshipped as a local guardian deity. The main deity is Yumikazumi-no-mikoto, known as the patron deity of archery and martial arts, and is also revered as a deity of peace and prosperity for the community. In the center of Yumigake Pond, which surrounds the shrine, there is a covered drum bridge over which visitors cross to visit the shrine. The entire grounds of the shrine are considered as a scenic spot, with beautiful natural scenery throughout the four seasons, attracting many visitors and tourists, especially during the cherry blossom and autumn foliage seasons. It continues to be loved by local people as a place with a quiet atmosphere and deep history. -
FOOD Ehime
Poeme Sweets Park
This confectionery theme park was created with the idea of "bringing more smiles to families !". The park consists of four areas: a factory area, a shopping area, a freshly baked goods sales area, and a footbath and experience area, where families can spend a pleasant time together. Visitors cannot leave without trying the sweets park's limited products, such as custard-filled cream puffs, baked Mont Blanc with crispy dough and melt-in-your-mouth fresh Mont Blanc. Surrounded by the sweet aroma, this is a unique and happy experience! -
FOOD Ehime
Sushi “Kuruma-sushi”
This sushi restaurant is located in Ehime, which is blessed with seafood from the Seto Inland Sea to the Pacific Ocean. The restaurant was awarded two stars in the “Michelin Guide Hiroshima/Ehime 2018 Special Edition” and a silver award in the "Tabelog Award 2024". In order to bring out the best flavor of the ingredients, the owner himself performs all the preparation work, such as nerve-tightening and removing blood from the fish. To bring out the best flavor, he meticulously calculates the temperature and time of maturation, and is particular about details. Be sure to try the "omakase course"(Chef's choice) of sushi prepared by Mr. Takahira. -
TRAVEL Ehime
Kamo shrine
This historic shrine is located in Ogaki City, Gifu Prefecture, and is well known to the local people. It was founded long ago and is revered as a local guardian deity. There is a spring that was chosen as the “most delicious water” in a national water-tasting contest, and the spring is known as "God's water". The grounds of the shrine are surrounded by nature in each of the four seasons, which especially attracts visitors during the cherry blossom and fall foliage seasons. The main deities are those responsible for agricultural and commercial prosperity, and the shrine attracts many worshippers as an entity that supports the lives and development of the local people. -
FOOD Ehime
Wagashi “Kurahachi”
Founded 70 years ago, this Wagashi (Japanese sweets) shop started out as a rice cake shop. The shop uses only the finest ingredients, including azuki beans from Hokkaido, glutinous rice from Saijo, and Uchinuki water from Ishizuchi Mountain, selected as one of the 100 best waters in Japan. The store also has a café where customers can enjoy a variety of products such as rice cakes freshly pounded every morning, or freshly squeezed Japanese chestnut Mont Blanc. Why not stop by for a break during your trip?