Foods

Local foods, products and food culture
that is ingrained in the region.
Japanese people are very respectful of the bounties of nature
that are available in the four distinct seasons,
and have created dishes and products
that reflect the characteristics of the region.

The four seasons are more distinct when one travels around Japan.

That is especially true when you visit a farm.

There is great joy in discovering and enjoying the fresh, delicious foods and products that are unique to that particular region.

Nagano Prefecture has the largest number of farmers: Nagano Prefecture has the largest number of farmers with a total of 1.27 million households. Each farm may be different in size and output, but a large portion of the population is involved in agriculture.

Koshihikari rice is now being produced around the world: Koshihikari rice is a world renowned brand of superior quality. It has captured the attention of people all over the globe. While it was initially thought that the brand could not be grown outside of Japan, advances in technology have made cultivation on a global scale possible. The quality of Koshihikari grown in California, U.S. is comparable to the original Japanese Koshihikari.