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Tokushima’s challenge to lead the world with LED – ”LED Valley Initiative”

Tokushima’s challenge to lead the world with LED -
”LED Valley Initiative”

World’s number 1 production area

The energy efficiency and long life make LED light bulbs attractive. The electricity bill is about half that of standard light bulbs, and also do not need to be replaced for up to ten years even with daily use. These features make LED light bulbs the most popular light source. In the past, LED light bulbs were considered ”next-generation lighting” and expensive, but since the summer of 2009, manufacturers begun reducing prices, making LEDs more affordable and available for regular households.
A little known fact is that Tokushima is the world’s No. 1 production center of LED. Nichia Corporation, headquartered in Anan city, announced the world’s first blue LED in 1993, refuting industry belief that it would be impossible to achieve this feat within the 20th century. This development surprised the world, and since then, it has been used for a wide variety of uses including back light for smartphones and flat panel TVs, and traffic signals. Technological development related to LEDs has progressed at a very fast pace.

New challenges taken on by the city of water and light

As the ”LED kingdom”, Tokushima accounts for about 25% of the world’s market, while it makes up for about 60% when limited to white LEDs. Tokushima is now promoting the ”LED Valley Initiative” to enhance Tokushima’s position as the leading LED production area of the world. Through collaboration with industry, academia, government and residents, Tokushima aims to create a base to attract factories and research facilities, nurture highly skilled technicians, and conduct research and development of the latest technology.
In April 2010, ”Tokushima LED Art Festival 2010” was held. Tokushima is known as the ”city of water” with its 138 rivers and lakes of varying sizes including the Yoshino River, and the Hyotan Island surrounded by Shinmachi River and Suketo River. At the festival, LED lights were displayed in the motif of ”water” and ”light”, to add the appeal of light to the natural beauty of water. The beautiful ambience created by water and light was quite breathtaking.
There are already many tourist spots which take advantage of LED lights to create ”tourist attractions of light”. The goal is to have a total of 88 such locations. Why not visit the 88 spots for yourself?

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Nichia Corporation
491 Oka, Kaminaka-Cho, Anan-Shi,
URL http://www.nichia.co.jp/jp/about_nichia/